Ad formats that sell in 2026
Static banners, UGC, voiceover video, catalog ads and advertorials on native networks: when each format works and how we combine them.
Blog
Practical notes on paid ads and growth.
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AI ad mistakes and how we avoid them
AI helps you make more ads faster, but some mistakes cost money: literal translation, the wrong tone, risky claims and look-alike visuals. How we avoid them.
AI video ads: how we actually use them
Where AI genuinely speeds up video ad production (scripts, voiceover, subtitles, versions for other markets) and which decisions we leave to a person.
Why creative and media buying should sit with one team
When creative and media buying are in different hands, you lose the most valuable thing: the data on which ads sell. How we work to avoid that.
How to make Meta creative after the algorithm changes
Meta increasingly decides who sees your ad on its own, so creative is the new targeting. How we plan diverse creative the algorithm can actually use.
How to scale a Meta campaign without killing your ROAS
Why ROAS drops when you raise your Meta budget, and how we scale step by step: budget, creative, new markets and watching the whole funnel.
How to grow an online store with video ads
Which video formats work at each stage of the buying decision, how we test them, and how one winning video makes it into new markets.
TikTok or Meta for an online store: which one, and when
A practical comparison of TikTok and Meta ads for online stores: what each platform does best, the risks, and how to split your budget.
How UGC videos lower your cost per sale (and when they don't)
What we've learned from UGC ads across several European markets: when they lower cost per sale, when they don't help, and how to brief and test them.