Ad formats that sell in 2026
Static banners, UGC, voiceover video, catalog ads and advertorials on native networks: when each format works and how we combine them.
PERFORMANCE MARKETING AGENCY
Paid ads built to sell.
€2M+ in Meta ad spend managed. We build and run campaigns across social, search, video, connected TV and native ads, and we keep testing creative until the numbers work.
Platforms we run
WHAT WE DO
Strategy, creative and media buying from one team.
We build every campaign around your margins and the channels your customers use.
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Performance Creative
Static ads, UGC-style videos, short and long video, and landing pages built to convert. Every asset is made for testing, and the winners get new variations.
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Paid Media
We run campaigns on social, search, video, connected TV and native networks. Budget moves to what brings sales, and every euro is tracked to a result.
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Data & Insights
Tracking setup, reporting and analysis of what drives your revenue. We find where growth stalls and what to change to get past it.
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Growth Strategy
A plan that ties your business goals to creative and media: which products to push, which markets to enter and how much to spend where.
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AI Marketing
AI tools help us produce more ad variations, write and translate copy for several markets, and read performance data faster. A person still approves every ad before it goes live.
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Facebook Ads
prospecting, retargeting and catalog campaigns.
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Instagram Ads
Feed, Stories and Reels placements made for mobile.
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TikTok Ads
native videos and Spark Ads for the For You feed.
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YouTube Ads
in-stream, Shorts and demand campaigns.
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Google Ads
Search, Shopping and Performance Max.
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Pinterest Ads
campaigns for products people plan and save for.
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Connected TV Ads
video ads on smart TVs and streaming apps.
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Native Ads (Taboola & MGID)
advertorials and pre-landers on news and content sites.
THE ADFOLD LOOP
Performance marketing built for brands that sell online.
Data, creative and media buying run in a loop, and one growth strategy ties them together.
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01 Data & Insights
We start with your margins, average order value and what a new customer can cost you. Every campaign gets a target before it gets a budget.
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02 Performance Creative
The ad itself decides most of the result. We test angles, hooks and formats in small batches and keep what the data supports.
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03 Paid Media
Ads that hit the target get more budget, the rest get switched off. We scale across platforms and markets and report on revenue and cost per sale.
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Growth Strategy
One plan connects all three, so data shapes the creative and the creative shapes where the budget goes.
IN NUMBERS
The budgets and markets behind our work
- €2M+
- Meta ad spend managed
- 9
- Ad platforms: Facebook, Instagram, TikTok, YouTube, Google, Pinterest, Connected TV, Taboola, MGID
- EU
- Campaigns across European markets, in several languages
HOW WE WORK
From first call to scale in five steps.
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Intro call. 30 minutes on your product, margins and goals.
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Audit & plan. We review your ad accounts, tracking and creative, then send a written plan with a budget split by platform.
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Creative testing. A first batch of ads on small budgets, so we learn quickly what works.
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Launch. The winning ads go into structured campaigns with clear targets.
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Scale. We raise budget where cost per sale holds and add new platforms and markets.
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From the blog
All posts-
AI ad mistakes and how we avoid them
AI helps you make more ads faster, but some mistakes cost money: literal translation, the wrong tone, risky claims and look-alike visuals. How we avoid them.
AI video ads: how we actually use them
Where AI genuinely speeds up video ad production (scripts, voiceover, subtitles, versions for other markets) and which decisions we leave to a person.
QUESTIONS
Frequently asked questions
How much does it cost?
It depends on your ad budget, the number of platforms and how much creative you need. After the first call you get a fixed monthly quote. You pay ad spend directly to the platforms.
How big does my ad budget need to be?
It depends on your product, margins and goals. On the first call we tell you honestly whether your budget is enough to reach them.
Which platforms do you run ads on?
Facebook, Instagram, TikTok, YouTube, Google (Search, Shopping, Performance Max), Pinterest, connected TV, Taboola and MGID. We pick the mix based on your product and audience.
Who owns the ad accounts and the data?
You do. We work inside your own Business Manager and ad accounts, so pixels, audiences and history stay with you.
Do you make the ads too?
Yes. We produce static ads, short videos and landing pages, and we write and translate the copy for each market.
Do you work with brands outside Bulgaria?
Yes. We run campaigns in several European markets and languages, and we work in English and Bulgarian.
Is there a long-term contract?
No. We work month to month with 30 days' notice.
Let's talk about your growth
Tell us about your brand and your goals. We reply within 1 business day.
[email protected]Thanks, we got your message. We'll get back to you within 1 business day.