<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Adfold Media blog</title><description>Practical notes on paid ads and growth.</description><link>https://adfoldmedia.com/</link><language>en</language><item><title>Ad formats that sell in 2026</title><link>https://adfoldmedia.com/en/blog/ad-formats-that-sell/</link><guid isPermaLink="true">https://adfoldmedia.com/en/blog/ad-formats-that-sell/</guid><description>Static banners, UGC, voiceover video, catalog ads and advertorials on native networks: when each format works and how we combine them.</description><pubDate>Sun, 08 Nov 2026 00:00:00 GMT</pubDate><category>creative</category><category>formats</category><category>Meta</category><category>TikTok</category><category>Native</category></item><item><title>AI ad mistakes and how we avoid them</title><link>https://adfoldmedia.com/en/blog/ai-ads-mistakes/</link><guid isPermaLink="true">https://adfoldmedia.com/en/blog/ai-ads-mistakes/</guid><description>AI helps you make more ads faster, but some mistakes cost money: literal translation, the wrong tone, risky claims and look-alike visuals. How we avoid them.</description><pubDate>Sun, 08 Nov 2026 00:00:00 GMT</pubDate><category>AI marketing</category><category>creative</category><category>translation</category></item><item><title>AI video ads: how we actually use them</title><link>https://adfoldmedia.com/en/blog/ai-video-ads/</link><guid isPermaLink="true">https://adfoldmedia.com/en/blog/ai-video-ads/</guid><description>Where AI genuinely speeds up video ad production (scripts, voiceover, subtitles, versions for other markets) and which decisions we leave to a person.</description><pubDate>Sun, 08 Nov 2026 00:00:00 GMT</pubDate><category>AI marketing</category><category>video</category><category>creative</category></item><item><title>Why creative and media buying should sit with one team</title><link>https://adfoldmedia.com/en/blog/creative-media-one-team/</link><guid isPermaLink="true">https://adfoldmedia.com/en/blog/creative-media-one-team/</guid><description>When creative and media buying are in different hands, you lose the most valuable thing: the data on which ads sell. How we work to avoid that.</description><pubDate>Sun, 08 Nov 2026 00:00:00 GMT</pubDate><category>creative</category><category>strategy</category><category>Meta</category><category>data</category></item><item><title>How to make Meta creative after the algorithm changes</title><link>https://adfoldmedia.com/en/blog/meta-creative-strategy/</link><guid isPermaLink="true">https://adfoldmedia.com/en/blog/meta-creative-strategy/</guid><description>Meta increasingly decides who sees your ad on its own, so creative is the new targeting. How we plan diverse creative the algorithm can actually use.</description><pubDate>Sun, 08 Nov 2026 00:00:00 GMT</pubDate><category>Meta</category><category>creative</category><category>Advantage+</category><category>strategy</category></item><item><title>How to scale a Meta campaign without killing your ROAS</title><link>https://adfoldmedia.com/en/blog/scale-meta-roas/</link><guid isPermaLink="true">https://adfoldmedia.com/en/blog/scale-meta-roas/</guid><description>Why ROAS drops when you raise your Meta budget, and how we scale step by step: budget, creative, new markets and watching the whole funnel.</description><pubDate>Sun, 08 Nov 2026 00:00:00 GMT</pubDate><category>Meta</category><category>scaling</category><category>ROAS</category><category>budget</category></item><item><title>How to grow an online store with video ads</title><link>https://adfoldmedia.com/en/blog/scale-store-video-ads/</link><guid isPermaLink="true">https://adfoldmedia.com/en/blog/scale-store-video-ads/</guid><description>Which video formats work at each stage of the buying decision, how we test them, and how one winning video makes it into new markets.</description><pubDate>Sun, 08 Nov 2026 00:00:00 GMT</pubDate><category>video</category><category>e-commerce</category><category>scaling</category><category>Meta</category><category>TikTok</category></item><item><title>TikTok or Meta for an online store: which one, and when</title><link>https://adfoldmedia.com/en/blog/tiktok-vs-meta/</link><guid isPermaLink="true">https://adfoldmedia.com/en/blog/tiktok-vs-meta/</guid><description>A practical comparison of TikTok and Meta ads for online stores: what each platform does best, the risks, and how to split your budget.</description><pubDate>Sun, 08 Nov 2026 00:00:00 GMT</pubDate><category>TikTok</category><category>Meta</category><category>e-commerce</category><category>strategy</category></item><item><title>How UGC videos lower your cost per sale (and when they don&apos;t)</title><link>https://adfoldmedia.com/en/blog/ugc-videos-cpa/</link><guid isPermaLink="true">https://adfoldmedia.com/en/blog/ugc-videos-cpa/</guid><description>What we&apos;ve learned from UGC ads across several European markets: when they lower cost per sale, when they don&apos;t help, and how to brief and test them.</description><pubDate>Sun, 08 Nov 2026 00:00:00 GMT</pubDate><category>UGC</category><category>creative</category><category>Meta</category><category>TikTok</category></item></channel></rss>